Gregory Smyth's Articles in Information Technology

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Quality Over Quantity With Corporate Websites The Internet is increasingly being recognized as a law unto itself, with different rules and guidelines for staying on top of your game. However, some web marketing strategies are just common sense - like ensuring you have a streamlined amount of relevant content. We look at why less is better for increasing search engine rankings, search engine optimization and internet marketing. Expert Tips For Getting Hits On Your Website On the web, so much of internet marketing is not about who you know, but what you know. Web analytics packages should grow by 12% this year, as businesses realize that they need to not only implement a web marketing strategy, but also measure it. We look at the best tools for knowing your website and customer - and then building on that knowledge. Comparing Bang For Your Buck With Online Marketing Methods Internet marketing can be extremely confusing, especially for those who would rather work on their business' specialty than brush up on their online marketing skills. In this article we help you navigate the sticky web of email marketing, article distribution, distributing press releases and blogging, and how they each affect your online presence and your bank balance. Effective, Kid Friendly Marketing The Center for the Digital Future recently discovered that 100% of children in the UK aged between 12 and 14 use the internet often, with most other developed countries following this percentage closely. If children are part of your target demographic, what SEO marketing and web marketing strategies should you use to get to your audience? Size Doesn't Matter - Your Business's Weight With Internet Marketing The Internet has revolutionized every facet of our lives - the way we do business, invest, research and socialize. Business strategies that work in the 'real' world, however, are simply not applicable online. We look at how your business can 'punch above its weight' with online strategies like search engine ranking optimization, link building, distributing press releases and article marketing. Google - Yahoo Merger Unimportant To Business's With Expert Internet Marketers The Google-Yahoo merger, or deal to display each other's search results, has been the talk of the internet marketing world for quite some time now. Will the deal give advertisers better exposure, meaning increased sales, or will it simply drive ad prices up in a currently bipolar market? Search Engine Strategies For Beginners While a good internet consultancy service is worth its weight in gold for increasing your search engine rankings, a long term strategy to keep you at the top of those Google results is a collaborative effort. Here we look at the web marketing strategies that work, and how both the site owner and the internet marketing experts can contribute. Network Performance Frustration - Its Dollar Impact We are all familiar with the image of a computer monitor being thrown across a bay of office cubicles - and most of us have contemplated enacting it more than once! Despite the comedy value, network performance management frustration is a very real phenomenon with a very real impact on business bottom line. We look at the impact and how to address it here. How To Organise Your Data And Increase Storage The advent of digital media has created a plethora of changes in our lives. We can now buy music from our spare bedroom, enhance our photos without any help,convert tired, inoperable analogue formats to digital but for small business this has meant that storage needs are growing. Sound information technology infrastructure is needed to ensure good network performance management for small business. Amazing Technological Advancements Of 2008 As a global people, technology is moving ahead so quickly that we are beginning to get a sense that just about anything is possible, and nothing is impossible. However, some technological advancements continue to surprise us - information technology consulting and network performance management have created some of 2008's amazing technological advancements, which we examine here. What Is Keyword Effectiveness Index (KEI) The Keyword Effectiveness Index (KEI) compares the count result (number of times a keyword is searched within a search engine) with the number of competing web pages to pinpoint which keywords are most effective for your campaign. SEO SP@M That Can Kill Your Website! The SEO No-No's - Part II Please note, we neither encourage nor endorse or suggest the use of any of the techniques discussed in this article. What we can tell you is that we definitely do not use them and our clients' sites continue to rank very well on Google, Yahoo and MSN. SEO SP@M That Can Kill Your Website! The SEO No-No's - Part I Please note, we neither encourage nor endorse or suggest the use of any of the techniques discussed in this article. What we can tell you is that we definitely do not use them and our clients' sites continue to rank very well on Google, Yahoo and MSN.

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